Guest blog from Job Market Insights.
The UK labour market has been extremely volatile in the recent past: Brexit, the Covid-19 crisis, the Great Resignation, and the still uncertain consequences of the Ukraine conflict mean it is essential for recruitment businesses to ask the right questions and get evidence-based answers.
With a huge figure of 8.2 million unique jobs posted in the UK in 2021 according to Job Market Insights (a 42.7% increase compared to 2020), it is easy to get lost in the analysis. Big data analytics helps recruitment companies give answers to fundamental business questions.
During the first couple of months of 2022, the Health sector continued to be the largest in terms of job postings. Yet the biggest percentage growth is to be found in the Construction & Real Estate and the Leisure & Tourism sectors, which experienced a spectacular increase of more than 27% throughout the UK.
But for instance, if we focus on Manchester only, Legal jobs increased by 37% compared to the previous period with a higher demand for Real Estate, Commercial Property and Corporate Solicitors.
A granular vision allows delving into different levels of location and employment sectors, with which you can truly understand the companies that are hiring and identify top recruiters.
Recognise your direct competitors and pinpoint upsell opportunities. With 45% of job ads coming from recruitment agencies and 11,800 recruitment companies actively posting vacancies all over the UK in 2021, it is extremely relevant to discriminate who your direct competitors are in your region and sector, or the type of client you aim to target.
Through aggregated data you should be able to establish the less exploited market niches, focus your strategy and identify new markets to expand your reach.
Filter out by company size, location, or job sector to spot potential new customers. Monitor specific companies’ behaviour by tracking their open vacancies real time. Interpreting what they are looking for, could help you with your value proposition.
