You’ve now analysed all the keyterms that are relevant to your business. You have probably found a selection of keyterms that are competitive and some that are not so competitive. Depending on the campaign, I would recommend you start off with a selection of keyterms to target. Some that are more long terms and some that are not so competitive so you can start seeing the benefits of your campaign sooner rather than later.
It's important to remember search volumes will change throughout the year so its important to keep on top of what keyterms you are targeting. Also, think of how the job roles you are advertising have changed. I have no doubt back in 2019, you barely had any (if any) roles that offered ‘working from home’ but now that has changed. Make sure the keyterms are relevant.
