You’ve now got a list of keyterms you feel are relevant to your business and the roles you have available. Now look at your competition and see how they are advertising the role. What type of language are they using – is it salesy, informative? How well is the page laid out? It’s time to make sure your page is better than theirs. Remember, Google is looking to place the most relevant web page to the keyterm the potential candidate has typed in. You’ve got to make sure your page is better in terms of content but also other things such as making sure your website is secure, loads quickly etc.
Don’t worry about the above from a technical perspective. Every good search marketing agency will take care of this for you. But even though they will, I personally think its still important for you the website owner to look at your competition. Would you apply for a job from your website? If not, its time to look at this.
You can also use several tools to analyse the keyterms you have found against your competition. You can use great tools like Moz or alternatively some marketing agencies have their own tool. SiteWizard, who are a Business Partner of the REC, have their own tool they can use to analyse your site for you.
