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Do you know what candidates are typing into Google to find the roles you have available? The reality is you don’t have to guess. The technology is in place for you as a recruiter to find out what keyterms candidates are searching and even how difficult it would be to get your website above your competition, so they find you rather than the recruiter down the road. Let me explain below how you can do this in 3 simple steps.  

Step 1 – Finding Your Keyterms

There are three ways I would recommend looking for what keyterms you should target.

1. Use the keyword planner within Google Ads. If you type in terms related to the roles you are advertising (10 max), then Google Ads will suggest a list of keyterms you should target even letting you know on average how many monthly searches they get. You can then download these suggested keyterms into a CSV file.
2. If you are already advertising on Google Ads, you could download a search terms report of what search terms have worked for you in the past.
3. If you have Google Search Console enabled, you can find a list of all the keyterms you are being found naturally for under the ‘performance’ tab.  

No matter what option you choose above, review the keyterms and keep a list of the ones that are relevant. Remember, this isn’t what you would search. Imagine you are someone searching for the position you have available. What would they search?